LinkedIn Artikel - DigitEcon/Flow4Biz Workshop: “Cultural Aspects of Business and Social Selling”

Target group: Sales, Marketing, Product-Quality Management, Social Selling, Customer Service

We don't just copy theories but create solutions for your success


A. Social Selling:

Goal: understanding how the challenges in the B2B field can be mastered with the tools of digitalization.

  1. Background
    • drastic change in management - focus: B2B
      (Real Life Situation B2B Solution Sales vs. Procurement) Think globally - succeed locally
    • only strategic and structural application of Social Media can be successful
  2. Description - What is Social Selling? 
  3. Why do I need a Social Selling concept? 
  4. Which tools are available? How do I proceed to implement them?


B. Intercultural business and negotiation, Social Code, avoidance and resolution of conflicts.

  1. Prevention of conflicts through knowledge of the different markets and their culture: presentation of the different countries and their social code in Europe, Asia, Israel, USA
  2. Different negotiation techniques: empathy-assertivity / body-language / communication
  3. Communication; in organization/management teams, within teams, with clients, with official institutions…
  4. Exercises; role games communication / conflict resolution


Length of training: 6 to 8 hours (tailor made to the needs of your company)

If you wish further details, please do not hesitate to contact us at or

Original des Artikels finden Sie hier
LinkedIn Artikel - Doing Business in Europe: a workshop on intracultural and universal communication
LinkedIn Artikel - How to handle conflicts and the relation with yourself

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